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The craft of Thematic Analysis: Masterclasses & Workshops

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Practical qualitative training grounded in research expertise and artistic practice.​​

Matt “takes to the task of qualitative analysis like the proverbial duck to water; they seem to almost have an ‘instinct’ or ‘knack’ for it [and] craft data analyses that are creative, insightful and compelling”

 

Virginia Braun & Victoria Clarke

Matt is also a contributor to Thematic Analysis: A Practical Guide (Braun & Clarke, 2022)

​​A qualitative methods training course you're sure to remember...

As well as being a puppeteer, Matt is an Assistant Professor with over a decade of experience as a qualitative researcher, specialising in thematic analysis. Bringing together his expertise in research and pedagogy alongside his artistic practice, Matt delivers specialist training workshops in qualitative methods, guiding participants through the "craft" of thematic analysis.

Thematic Analysis Masterclass

Half-day to full-day workshops where participants are introduced to the key principles of thematic analysis through hands-on practical exercises. Participants can work with their own data, use workshop datasets or generate data during the session itself. Matt can also review data in advance and support participants to begin identifying codes and themes within their own projects.

AI & the "craft" of Thematic Analysis

Matt also delivers workshops that critically explore the use of AI tools in qualitative analysis, examining how large language models (LLMs) work, considering where might they serve the craft, and where might they compromise it.​​

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Drawing on his work as a puppeteer Matt frames thematic analysis as a craft: what may start as rules to follow becomes, over time, a set of guiding principles that shape your own analytic practice.

 

As part of the training activities a puppetry performance as a creative lens and discussion point around the analytic process.

 

Matt can deliver training courses either in person or online, and can tailor training specifically for your needs - so do get in touch to discuss your requirements.

Some organisations we have worked with:

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Follow Matt's academic profile including his Youtube channel where you can find videos to related content on Thematic Analysis.

Want to know more?

Drop us a line & we will get in touch to discuss the different options we can offer.

Want a taste of what's in store?

Check out Matt's "Crash Course in Thematic Analysis" on Youtube.

Ready to know more?

Get in touch today to discuss your requirements: tatwoodpuppets@gmail.com

© 2026 Tatwood Puppets Ltd. All Rights Reserved.

Company number: 11547347

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